CAMPAIGN

The biggest cause of death in 17-24 year olds worldwide is car accidents. If there's one thing that contributes towards that it's mobile phone use behind the wheel. 'Stupid Ways to Die' is a campaign by Think.org, designed to appeal to this at-risk demographic: the campaign replaces nagging, patronisation and graphic images with a little bit of dark humour.  

© 2020 Scarlett Pixie Down